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The Hollister Rally began in 1947. It’s believed to be the event that gave rise to the “American Biker” and was the inspiration for the powerful 1953 cult classic movie, “The Wild One”, starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come. The movie is considered a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.
The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, vendors selling everything related to motorcycles, charity events, festival foods, free motorcycle parking on the main street and VIP packages are available. The event is free and open to the public.
Become a registered VIP today. For only $60 you can enjoy