The Hollister Rally began in 1947. It is believed to be the birth place of the American Biker and was the inspiration for the powerful 1953 cult classic movie, The Wild One, starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come. The movie is considered a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.

The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, vendors selling everything related to motorcycles, festival foods, free motorcycle parking on the main street. The event is free and open to the public.

Vendor, sponsor and VIP opportunities are available from Roadshows, Inc. by calling 775-690-2035 or email to admin@roadshowsreno.com.